Introducing Bombay Creations™: Get Personal with New Flavoured Gin Liqueurs

[LONDON – 22 JANUARY 2020] – Today BOMBAY SAPPHIRE announces the launch of Bombay Creations™ Gin Liqueurs, a quartet of naturally-flavoured gin liqueurs to customise your G&T. Perfect as a gift, or to enjoy with friends during special celebrations, gin-lovers can now add a splash of colour to their glass for a floral or fruit boost – your G&T, your way.

The four trend-based blends have been expertly infused to complement the balanced juniper and citrus notes of the signature Bombay Sapphire gin, offering a delicate elevation of the nation’s favourite tipple. The kaleidoscope of pink hues in the pack not only offer a touch of vibrancy for Instagram-ready drinks, each of the liqueurs also provide a bespoke flavoured spin on a timeless classic. The Rose option adds a subtle pink tone and beautiful floral notes, whilst Hibiscus offers a deeper, richer colour and aromatic taste. For the fruit flavour conneseiurs, both the Raspberry and Strawberry essences give a natural touch of sweetness that will transport you to a glorious summer’s day.

Presented in an eye-catching gift set, the pack offers the perfect gifting solution this Valentine’s Day. Give your loved-one the gift of a new, vibrant taste experience to enjoy or explore the various flavours together by creating a memorable at-home date night. They are also a unique and thoughtful present for Mother’s Day. Whether purchasing as a gift or for yourself, the minatures add a touch of something special to any occasion.

Renaud de Bosredon, Bombay Sapphire Brand Ambassador, commented: “The four distinct flavours found in the pack have been carefully developed to complement our world-famous gin, without overpowering the much-loved profile of the gin itself. Responding to the growing demand for personalisation, this new pack allows people to get creative by customising their G&T to discover new flavour experiences.”

Bombay Creations Gin Liqueurs (RRP £12 per pack) will be available online from Ocado from 5th February and in-store at Sainsbury’s from 12th February.

ENDS

NOTES TO EDITOR:

ABOUT BOMBAY SAPPHIRE® AND CREATIVITY

Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential. From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.

For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform. The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.

About BOMBAY SAPPHIRE®

BOMBAY SAPPHIRE is the world's number one premium gin by value and volume (IWSR). Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY SAPPHIRE distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous. 

BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).

The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Enjoy BOMBAY SAPPHIRE responsibly

For the facts: Drinkaware.co.uk

BOMBAY SAPPHIRE IS A REGISTERED TRADEMARK