18 October 2018
LONDON, 11th November] Today, BOMBAY SAPPHIRE® reveals three striking ‘Create & Capture’ kits - a collaboration with Kodak and three emerging artists, designed to encourage acts of creativity this festive season. This year marks the reunion of friends and family as we hope to spend the season together and presents the perfect opportunity to get creative and make it an event to remember. Whether it’s hand-making decorations, setting an impressive table or creating exquisite cocktails for guests – the world’s leading premium gin brand is on a mission to make this the most photo-worthy and memorable celebration ever with the launch of these unique kits.
In three different patterns, the kits make the perfect gift for art and cocktail-enthusiasts. Each set includes a 70cl bottle of either Bombay Sapphire, Bombay Sapphire Sunset or Bombay Bramble, a Kodak Instant Printomatic camera in a matching colourway and an A6 photo album adorned with each artist’s unique design, so those gifted the set can proudly capture and treasure snaps of their creations. To encourage cocktail creativity, there is also a QR code that acts as a portal to a myriad of festive cocktail recipes and a series of exclusive masterclass videos to help you create delectable cocktails to impress your loved ones. All three kits are available on the Bombay Sapphire Distillery E-Shop for £60 from 8th November until sold out.
Jessica Bitran at C+A Global, the worldwide licensee of the KODAK PRINTOMATIC Instant Print Cameras says “It’s great to partner with like-minded brand BOMBAY SAPPHIRE on this project that puts creativity at the heart of festive celebrations. Preparations for the festivities are all about getting creative when you think about it. We channel our creative side by putting up decorations, wrapping gifts or for those who want to flex their creative muscle even more, hand-crafting things like door wreaths or table centre pieces. These sets are another way to be creative by taking photos using our instant print Printomatic cameras and are also ideal for taking snaps of all of your creative endeavours to capture and keep for years to come”.
And that’s not all - this partnership also celebrates the coming together again with those that we’ve missed out on so much time with over the last 18 months and in particular over the festive period last year, so it’s exciting to be able to provide people with a wonderful way to capture that special moment.”
This collaboration honours the long-standing commitment Bombay Sapphire has to the arts as each kit represents a unique collaboration with one of three incredible artists. These artists have not only designed the patterns that feature on the keepsake boxes, but have also transformed the matching A6 photo album.
The Bombay Sapphire kit by textile designer Katherine Plumb, is inspired by the iconic blue tones associated with the classic Bombay Sapphire Dry Gin bottle and incorporates her recognisable floral style for a joyous, vibrant result.
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