Bombay Bramble

BOMBAY BRAMBLE is a new, creative expression of gin. Its bold and rich colour and flavour come from a 100% natural fruit infusion with no added sugar – perfect for cocktail creativity.

LONDON, UK – 10 MARCH 2020 – BOMBAY SAPPHIRE®, the world’s leading premium gin brand continues to challenge conventional techniques by inviting consumers to discover a new world of colour and taste with the launch of BOMBAY BRAMBLE, a new gin bursting with natural berry flavours. Set to be transformational for the coloured gin category, BOMBAY BRAMBLE pushes the boundaries of flavour and colour by marrying the brand’s vapour distilled gin with a real fruit infusion that gives a distinct crimson colour and natural flavour, containing up to 10x less sugar than competitors*.

BOMBAY BRAMBLE heralds a new era in the flavoured and coloured gin category by responding to recent consumer demand with a premium product created with real ingredients, natural flavours and colours. This sophisticated new gin is the result of a highly crafted, intensive process that challenges the common practice of other flavoured gins on the market which often use concentrates, additional sugars and additives to flavour the liquid.

The rich berried flavour captures the essence of fresh blackberries and raspberries harvested at their ripest moment and is perfectly balanced with the vibrant juniper notes of the gin.

Ivano Tonutti, BOMBAY SAPPHIRE Master of Botanicals, commented: “Launching a flavour expression was always going to take time as it’s important that the taste experience comes purely from natural botanicals and ingredients. This is so we can offer even the most discerning gin drinkers the right balance of fruit flavour without compromising the quality of our core product. Master Distiller Dr. Anne Brock and I worked closely and carefully to infuse our gin with an exclusive maceration of berries that have been harvested at their ripest moment.”

As part of the brand’s commitment to creativity, BOMBAY BRAMBLE provides plenty of possibilities for cocktail experimentation with both simple and more complex cocktails. BOMBAY BRAMBLE is a unique coloured gin, crafted using a fruit infusion with no added sugar, that allows you to control the sweetness of each drink and tailor serves to suit varying flavour palates. Teaming with tonic and a squeeze of lemon will result in a well-balanced BOMBAY BRAMBLE & Tonic (best served stirred with tonic water and poured over ice in a wine glass), whilst the Clover Club appeals to a sweeter palette. Containing less than one unit of alcohol per 25ml (2.5cl) serving, a BOMBAY BRAMBLE and ‘Sonic’ (equal parts tonic and soda water) also answers the growing consumer appetite for mindful options such as longer, lower sugar** and lower ABV*** drinks.

BOMBAY BRAMBLE is inspired by the modern classic and eponymously named gin cocktail, The Bramble, created in 1984. BOMBAY BRAMBLE simplifies the mixing of this iconic serve by offering both gin and berried fruit flavours in one spirit; an innovative way for bartenders and consumers to evolve this much-loved cocktail with ease.

Natasha Curtin, Global VP, BOMBAY SAPPHIRE commented: “BOMBAY BRAMBLE highlights our own unique approach to the gin category. We have focused on creating a gin that challenges what is possible for a flavoured and coloured expression. The result is a sophisticated, naturally flavoured gin that answers consumer demand whilst staying true to the core credentials of our brand’s global mission to ‘Stir Creativity’ – with a balanced gin that inspires cocktail experimentation.”

BOMBAY BRAMBLE (RRP £23) is available at Sainsbury’s and Tesco from 13 March and will be available in the on-trade from Greene King locations plus many more from March onwards. The product will launch with a 360° campaign including in bar activations, point of sale, PR, OOH plus social and digital marketing.

37.5% ABV

ENDS

NOTES TO EDITOR:

Recipes for all drinks / cocktails mentioned above are available upon request.

*BOMBAY BRAMBLE 0.9g per 100ml

Whitley Neil raspberry / Rhubarb & Ginger 9.3g sugar per 100ml

Gordons Premium Pink 7.2g sugar per 100ml

Beefeater Pink 4.6g sugar per 100ml

**5.3g Sugar (Total Carbs of which are sugars) in a standard BOMBAY BRAMBLE and Sonic compared with 7.35g Sugar (Total Carbs of which are sugars) in a standard BOMBAY BRAMBLE and Tonic.

***0.9 Units of alcohol compared with 1.9 Units of alcohol in a standard (50ml) BOMBAY BRAMBLE and Tonic.

About BOMBAY SAPPHIRE®

BOMBAY SAPPHIRE is the world's number one premium gin by value and volume (IWSR). Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY SAPPHIRE distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous. 

BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).

The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Enjoy BOMBAY SAPPHIRE responsibly

For the facts: Drinkaware.co.uk

BOMBAY SAPPHIRE AND BOMBAY BRAMBLE ARE TRADEMARKS

ABOUT BOMBAY SAPPHIRE® AND CREATIVITY

Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential. From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.

For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform. The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.