BOMBAY SAPPHIRE® Expands Ready-To-Drink Portfolio with Two New Expressions: Bombay Bramble® & Tonic and BOMBAY SAPPHIRE® & Light Tonic

[HAMILTON, BERMUDA – 12 APRIL 2021] – After the success last year of the BOMBAY SAPPHIRE & TONIC Ready-to-Drink (RTD)[1], today the brand announces the launch of two new RTD expressions, BOMBAY BRAMBLE & TONIC and BOMBAY SAPPHIRE & LIGHT TONIC. Catering to different shopper needs and occasions, the full BOMBAY SAPPHIRE RTD range offers retailers a wider portfolio. The latest expressions will appeal to both loyal fans of the premium gin brand, as well attracting new consumers to the category, who are looking for great tasting, convenient cocktail solutions in flavoured and light options. Complementing the signature BOMBAY SAPPHIRE & TONIC, these two new additions offer a superior taste experience and perfectly balanced gin cocktails in a ready-to-pour format, meaning fans can enjoy bar-quality drinks, whatever the occasion, wherever they are.

As summer arrives and the world gradually begins to reopen, there is no better time for the expansion of the BOMBAY SAPPHIRE RTD portfolio. Demand for high quality and pre-mixed drinks has grown exponentially over the past five years and is forecast to continue 32% in the next 4 years,[2] as consumers are looking for premium yet convenient options and are opting to socialize outdoors, driving the popularity of this category. Working together, BOMBAY SAPPHIRE Master of Botanicals, Ivano Tonutti and Master Distiller, Dr. Anne Brock, spent time answering the demand for more Ready-to-Drink options that do not forego quality for the sake of convenience.

The original BOMBAY SAPPHIRE & TONIC is also now available in an alternative format, BOMBAY SAPPHIRE & LIGHT TONIC offering balance-seekers a lighter drink experience without compromising on taste. BOMBAY SAPPHIRE & LIGHT TONIC is created using the brand’s iconic London Dry Gin, made with botanicals infused through a unique vapour infusion distillation – a pioneering process which ensures the gin stands out from the crowd – blended with the perfect balance of light tonic. The Light RTD responds to the growing demand for lighter drink choices, containing just 98 calories and 92% less carbohydrates than the original, whilst still delivering a refreshing and vibrant taste.

BOMBAY BRAMBLE & TONIC is a bar quality serve made with BOMBAY BRAMBLE, the brand’s bold, berry flavoured gin that launched last year, created from a rich fruit infusion of freshly harvested blackberries and raspberries. Consumer appetite for fruit flavours is still dominating the RTD category and BOMBAY BRAMBLE & TONIC is created with 100% natural colours and flavours, with the complex but beautifully balanced flavour profile of the dry gin enhanced by carbonation.

The BOMBAY SAPPHIRE ready-to-drink portfolio is best enjoyed cold, straight from the fridge and poured over ice with a refreshing squeeze of lime, or lemon for BOMBAY BRAMBLE. Whatever the occasion, BOMBAY SAPPHIRE delivers against the promise of quality, with absolutely no artificial flavours or colours added to the final product. The sleek, matte-finish packaging has been carefully designed to preserve the standard of the drink both on-shelf and once purchased. The material helps protect the liquid from sunlight keeping the G&T fresher and colder for longer and is also 100% recyclable.

Natasha Curtin, BOMBAY SAPPHIRE Global Vice President said: ‘Summer is just around the corner and the popularity of ready-to-drink just continues to grow. Whether it’s al-fresco events, relaxing at home, entertaining friends or on the move, the pre-mix is skilfully crafted to showcase the signature juniper and citrus notes of BOMBAY SAPPHIRE gin. We have also seen research that shows 90% of RTDs are consumed in the home which is testimony to the versatility of the category.[3] The beauty of the BOMBAY SAPPHIRE ready-to-drink portfolio comes from an emphasis on convenience but not at the expense of taste or quality. Our expertly balanced gin is perfectly mixed with the tonic, offering our fans a premium, bar quality cocktail.’

*BOMBAY BRAMBLE & TONIC will be available from UK retailers including Sainsbury’s, Ocado and Waitrose from mid-April, and Nisa and Tesco from May. BOMBAY SAPPHIRE & LIGHT TONIC will be available from retailers including Morrison’s, Ocado and Waitrose from mid-April, Nisa from May and Co-op from September. Both products will also be available to purchase at convenience stores across the UK this summer.

For more information on BOMBAY SAPPHIRE and products please visit www.BombaySapphire.com.

For press enquiries please contact bombaysapphireUK@ogilvy.com

ENDS

NOTES TO EDITORS:

About BOMBAY SAPPHIRE

BOMBAY SAPPHIRE is the world's number one premium gin by value and volume (IWSR). Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY SAPPHIRE distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skilfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous. 

The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

ABOUT BOMBAY SAPPHIRE AND CREATIVITY

Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential. From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.

For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform. The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.

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BOMBAY SAPPHIRE, BOMBAY BRAMBLE, AND THEIR TRADE DRESSES ARE TRADEMARKS

1 BOMBAY SAPPHIRE & TONIC was the #1 branded RTD launch in UK (MAT NIELSON 2020)

[2] IWSR

[3] Kantar Demand Moment Insight, Aug 2020