Introducing Bombay® Citron Pressé

The world’s leading premium gin brand, BOMBAY SAPPHIRE®, continues to push the creative boundaries of flavour innovation with the launch of BOMBAY CITRON PRESSÉ. Made from a 100% natural fruits infusion, BOMBAY CITRON PRESSÉ is a new distilled gin, that captures the taste of freshly squeezed Mediterranean lemons, perfectly balanced with the vibrant juniper notes of the brand’s signature vapour infused London Dry Gin. The BOMBAY SAPPHIRE flavour portfolio is inspired by iconic cocktails, all delivering a bright, naturally refreshing taste. Building on the brand’s premium gin credentials and following the release of BOMBAY BRAMBLE in 2020, BOMBAY CITRON PRESSÉ takes its flavour inspiration from another classic gin cocktail, the Tom Collins. People are increasingly eager to explore new flavours that allow them to be creative with cocktails, while demanding authenticity, quality and natural ingredients, and recently there has been a growing popularity for flavours within the citrus space. With its bright, zesty lemon flavour and made with a 100% natural fruits infusion with no added sugar, BOMBAY CITRON PRESSÉ is continuing to disrupt and redefine the flavoured gin category, elevating simple cocktails and inspiring creative twists.

Like BOMBAY BRAMBLE, this fresh, vibrant gin is the result of a highly crafted infusion process, answering a continued demand for natural premium spirits. Instead of adding artificial additives or sugar after distillation, BOMBAY CITRON PRESSÉ contains hand-picked Mediterranean lemons, which have been harvested early in the season to capture their zesty, citrus notes before being hand-peeled and concentrated to create a 100% natural fruits infusion. This infusion is then married with the brand’s vapour infused gin – perfectly balancing the taste of freshly squeezed lemons, whilst enriching the juniper notes of the gin. The real fruits infusion with no added sugar gives BOMBAY CITRON PRESSÉ a distinct colour and natural flavour.

Natasha Curtin, Global Vice President for BOMBAY SAPPHIRE, comments: “We know our fans have a curiosity for authentic and new flavour expressions, while tending to favour natural, premium ingredients with no added sugar. After our successful launch of BOMBAY BRAMBLE, we are proud to be building out our flavoured portfolio and continuing to elevate the flavoured gin category with BOMBAY CITRON PRESSÉ – inspired by the iconic, the Tom Collins. Allowing gin fans to enjoy a taste of the familiar, but with a twist, this new launch offers a naturally refreshing tasting alternative to the traditional G&T, perfect for adding creative twists to drinks and experimenting with cocktails.”

Ivano Tonutti, BOMBAY SAPPHIRE Master of Botanicals remarks: “When creating BOMBAY CITRON PRESSÉ, it was vital that only the finest ingredients were used and a distinct production process to create the highest quality product. The Mediterranean lemons are harvested at their perfect ripeness and truly showcase the very best flavours that nature has to offer. By harvesting them early in the season, their lively citrus notes shine through in the gin, delivering a vibrant, sophisticated taste.”

As with all BOMBAY SAPPHIRE products, the possibilities for cocktail experimentation are at the heart of this new flavour expression. With its natural colour and taste, BOMBAY CITRON PRESSÉ is easy to mix and the perfect canvas for bartenders and gin fans alike to celebrate their cocktail creativity. Wonderfully bright and fragrant lemon is underpinned by the classic notes of the brand’s vapour infused gin, providing a natural sweetness and a brilliant base for a host of cocktails. Ideally served long, over ice, with tonic and a squeeze of lemon, BOMBAY CITRON PRESSÉ also shines in many other gin-based drinks like a simple and light Pressé & Soda, a Presse & Cloudy Lemonade or an Ultimate Tom Collins, bursting with fresh lemon juice. The zesty gin also works beautifully in more complex cocktails such as an irresistibly refreshing White Lady, a silky sophisticated classic with an appealing sour finish, or a Southside Fizz which uses champagne to create a more elevated cocktail - both perfect for those special, celebratory occasions.

BOMBAY CITRON PRESSÉ will launch with a 360° campaign, comprising of in-bar activations, in-store POS, PR, OOH advertising, BVOD, as well as social, digital and influencer marketing.

BOMBAY CITRON PRESSÉ, RRP £23 (70cl, 37.5% ABV) is available to purchase online from

BombaySapphire.com now. It will be rolled out to major retailers across the UK later this month. It will also be available at selected bars nationwide, including Mitchells & Butlers venues from Monday 2nd May.

Hero brand film can be found here.

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ABOUT BOMBAY SAPPHIRE®
BOMBAY SAPPHIRE is the world's number one premium gin by value and volume (IWSR). Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The design of the BOMBAY SAPPHIRE distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skilfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous. BOMBAY SAPPHIRE is on a mission to be the world’s most sustainable gin with all its botanical ingredients on track to being certified sustainable with the For Life certification from Ecocert S.A. in 2021.

The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

ABOUT BOMBAY SAPPHIRE®  AND  CREATIVITY
With its ‘Stir Creativity’ campaign, launched in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential.  From advocacy programmes including the World's Most Imaginative Bartender competition, which has run in the US for the last 11 years, to hosting The Glasshouse Project, which brings together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity. For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform.

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