BOMBAY SAPPHIRE® Launches Premium Bar Quality Ready-To-Drink Gin & Tonic

LONDON, UK – 6 FEBRUARY 2020 – Today, BOMBAY SAPPHIRE announces the launch of BOMBAY SAPPHIRE® & TONIC Ready-to-Drink (RTD), meaning consumers can now enjoy the world’s number one premium gin as a bar-quality Gin & Tonic serve, whatever the occasion, wherever they are. The much-anticipated offering combines the brand’s heralded, vapour-infused London Dry Gin with the perfect balance of tonic water, for a superior taste experience.

BOMBAY SAPPHIRE has been disrupting the category ever since its iconic blue bottle landed on shelves within a sea of green glass. Now, with the introduction of the new BOMBAY SAPPHIRE® & TONIC, fans can expect a drink that stays true to the brand’s long-standing commitment to only the finest ingredients, with a bar-quality taste.

Recent studies[1] show that last year Ready-to-Drink became the fastest growing category in the total UK alcohol market. The trend is driven by an increasingly busy environment for consumers who have demanding and hectic lifestyles, and therefore seek drink options that are easy to consume on-the-go. Working together, Master of Botanicals, Ivano Tonutti and Master Distiller, Dr. Anne Brock, spent time refining a formula that answers the demand for a product that doesn’t forego quality for the sake of convenience.

Natasha Curtin, VP at BOMBAY SAPPHIRE comments: “As a category leader in premium gin, we are frequently asked at BOMBAY SAPPHIRE when we plan to enter the Ready-to-Drink category. So, I am delighted to announce our latest addition to our growing portfolio. The development of BOMBAY SAPPHIRE® & TONIC took time for good reason, as we know our consumers expect only the very best from us and we are extremely proud to say that we’ve created a Ready-to-Drink befitting to the BOMBAY SAPPHIRE name in terms of taste, quality, craft and ingredients. We look forward to shaking up the Ready-to-Drink category with an option that our fans will love, and that promises to be unrivalled when it comes to taste.”

BOMBAY SAPPHIRE® & TONIC is best enjoyed cold, straight from the fridge and poured over ice with a refreshing squeeze of lime. Whatever the occasion, whether it’s al-fresco events, relaxing at home, entertaining friends or on the move, the pre-mix is skilfully crafted to showcase the signature juniper and citrus notes of BOMBAY SAPPHIRE® gin. Delivering against the promise of quality, there are also absolutely no artificial flavours or colours added to the final product.

The sleek, matte finish packaging has been carefully designed to preserve the standard of the serve both on-shelf and once purchased. The material helps protect the liquid from sunlight keeping the G&T fresher and colder for longer. The can is also 100% recyclable.

BOMBAY SAPPHIRE® & TONIC is available on Ocado now for £2.80 and then in further supermarkets and convenience stores across the UK from the summer. As a permanent SKU in the brand’s portfolio, the BOMBAY SAPPHIRE® & TONIC Ready-to-Drink will remain widely available throughout the summer months, for gin fans to pick up for summer hosting occasions such as picnics, BBQs and festivals.

For more information on BOMBAY SAPPHIRE and products please visit www.BombaySapphire.com.

For press enquiries, please contact bombaysapphireUK@ogilvy.com

ENDS

NOTES TO EDITORS:

About BOMBAY SAPPHIRE

BOMBAY SAPPHIRE is the world's number one premium gin by value and volume (IWSR). Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY SAPPHIRE distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skilfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous. 

BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).

The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.


ABOUT BOMBAY SAPPHIRE AND CREATIVITY

Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential. From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.

For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform. The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.

Enjoy BOMBAY SAPPHIRE responsibly

For the facts: Drinkaware.co.uk

BOMBAY SAPPHIRE IS A TRADEMARK

[1] Source: Nielsen Scantrack, MAT we to 06.10.18